Key To a Profitable and Sustainable Business

- Rachel Spratling

A very warm welcome to our latest blog . Today’s blog is the first part of four blogs that look into how ambitious entrepreneurs avoid early stage pitfalls (SWIM Phase) and lay the foundations for a successful profitable business.

With over 300,000 new businesses launching every year in the UK alone and almost as many ceasing to trade each year, successfully navigating the initial SWIM  phase is arguably one of the most challenging periods in the life of an entrepreneur. 

Today’s increasingly competitive commercial landscape makes the initial start-up & survival periods particularly hard for ambitious entrepreneurs.

Driven by excitement and fear in almost equal amounts, it’s vital for entrepreneurs in the  SWIM  phase to avoid the common  pitfalls  so as to get off to a flying start, avoid getting stuck in  survival mode and ensure that they build a profitable, sustainable commercial enterprise based on firm foundations.

It’s crucial for entrepreneurs in the SWIM phase to develop the knowledge, tools and techniques to build a business with;

  • A clearly defined & compelling product/service proposition
  • A clear sense of purpose
  • A roadmap to a profitable and sustainable business 
  • Robust financial controls
  • A sales & marketing machine that delivers a consistent stream of profitable customers
  • Systems and processes that allow the organisation to grow efficiently & effectively
  • A simple set of key performance indicators to measure what’s working and what’s not

Why Not try Our

Milestone Survey?

Understand what stage your business is currently at, and get a bespoke report that will help you take it to the next level!

As businesses grow, they invariably face some very specific challenges. Understanding how best to address them, in what order, whilst also identifying the opportunities associated with these challenges is a critical part of unlocking your business’ true potential.

Sadly far too many entrepreneurs fail to build the necessary knowledge, tools and techniques until it’s too late and hence it leaves all of their hopes, dreams and plans in disarray. 

The initial entrepreneurial challenges of wearing too many hats, not enough time, building a consistent and profitable customer base whilst balancing the all too common cash constraints typify the SWIM phase for the majority of entrepreneurs.

Whilst some entrepreneurs manage to successfully navigate this phase on their own, the majority suffer unnecessary delays and costs whilst they experience the all too common pitfalls.

The Chalkhill Blue team is driven by ONE simple goal, namely, to help business owners, senior executives and management teams unlock their true potential.

Unlike many other organisations, our team all possess considerable experience in running multiple businesses. Entrepreneurialism is in our blood. We’ve all been sat where you’re sat right now and understand the challenges that you’re facing.

Like our clients, we’re all still driven by success. We really love business. We’re genuinely passionate about it!

We’re fortunate to be able to work alongside and help 1000’s of ambitious entrepreneurs every year realise their professional and personal goals.

Most importantly of all our clients regularly tell us that they specifically chose to work with us for the following 4 key reasons, namely;

  1. Our professional experience & backgrounds
  2. Our breadth and depth of industry knowledge
  3. The quality & size of our team and critically…..
  4. The RESULTS we help them achieve

Consequently, we benefit massively from the fact that a large proportion of our new clients come about as a result of referrals from existing clients.

Linked to this, we are also acutely aware that people buy people. Consequently, as a team, our values are much more than a few words on our website. We genuinely live & breath the following core values as a team, and with our clients and partners alike, namely;


We’re committed to walking our own talk day in day out


We’re focused on redefining standards, pushing boundaries and exceeding expectations 


We firmly believe that without real challenge nothing changes

Results Orientated

We constantly focus on the quality of our thinking, decisions and action to deliver more


We recognize that we have to earn the respect, trust & loyalty of our clients, partners and colleagues


We appreciate that positive thinking alongside positive action is the key driver of success


We’ve learnt from experience that the best results invariably come when you’re having fun!

If you are just at the start of your entrepreneurial journey or have been struggling to really establish your business for a while now, the smartest decision you can undoubtedly take to ensure your business succeeds is to invest in yourself, and learn from experienced entrepreneurs what it takes to succeed.  

If time and finances allow, accelerating the growth within your business by joining one of our accredited group coaching programmes will prove a great decision. 

Alternatively, if you’ve decided that now is the right time to accelerate the growth of your business and you prefer to learn more independently our Online Membership Programme might be the perfect option for you. 

Book A Call

Why not get in touch with the team today? We’d love to hear from you!

We’re truly passionate about supporting business owners like you overcome your challenges and unlock the true potential of your business. If you’re looking to drive your business forward, get in touch today!

Unlocking your potential

We’ve literally worked with 1000’s of businesses just like yours to help them  unlock their true potential . The results speak for themselves.

Today there really aren’t many industry sectors that our team haven’t got hands-on experience in and haven’t successfully worked within multiple times. 

We understand first-hand that there’s often a fear of the unknown, a fear of what lies ahead, worry about whether you’re making the  right  decisions. However with the help, support and guidance of an award-winning coaching practice there genuinely isn’t anything to fear. 

Working with one of our experienced coaches you’ll learn about the importance of planning and more importantly how to build a  winning plan. You’ll create real clarity around your Vision and Mission statements whilst developing both longer-term annual plans alongside short-term 90 day plans to ensure you build real momentum as you grow.

We will help you gain clarity around where you’re heading as a business and we’ll help you build your financial knowledge. We will help you understand the importance of both current and historical numbers within your business to remove any fear around your numbers. We will teach you how to build simple reporting tools and how to create a budget and cashflow forecast to help you ensure that you stay on track and accelerate the growth of your business. 

Like every successful business, you’ll also learn about the importance of simple how to systems and processes to ensure that your business is run efficiently and that operationally it meets customer expectations consistently.

With all of the above in mind, you’re probably already wondering how you’ll ever find the time to get any work done.  

Rest assured it’s a challenge we’ve encountered more times than we care to remember and we’ll teach you how to choose where you invest your time and how to get the maximum return by reducing the number of distractions and focusing on the activities that add the most value to your growth plans.

Want more great content like this? Check out our latest eBook today!

Download a free copy of our eBook “Why So Many Businesses & Ambitious Entrepreneurs Fail to Achieve Their True Potential” today!

It’s packed full of practical and easy to implement strategies that will help you “Avoid the Pitfalls” and drive your business to the next level!

We hope that you’ve found today’s blog useful and informative. DON’T MISS the second part of this four part mini series where we will be exploring the age old problem of “wearing too many hats & never having enough time”

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