Key to a Consistent, Profitable Customer Base

- Rachel Spratling

Welcome to the fourth and final blog in our mini series dedicated to entrepreneurs looking to build a profitable and sustainable business. In this final blog we focus on the importance of entrepreneurs developing the necessary skills to optimise their sales efforts and reap the full rewards.

Building A Consistent & Profitable Customer Base

From the outset of every entrepreneur’s journey, the challenge of consistently winning profitable customers is paramount. At the heart of every successful business is an ability to consistently generate the required level of target market leads and more importantly convert them into profitable and loyal customers in line with a business’ growth targets.

Whilst this sounds both simple and obvious, in practice, this is undoubtedly one of the areas that early stage businesses, in particular, find most difficult to establish. 

Successful entrepreneurs know how to develop effective strategies to generate a consistent supply of target market leads, convert them efficiently and effectively to build a customer base that simply continues to grow and grow at ever increasing rates. 

They equally understand the importance of segmenting their potential customer base and focusing their efforts on the most valuable opportunities in order to drive repeat business, increase the lifetime value of their customers and ultimately drive profits.


Having built a targeted marketing plan that includes real clarity and specificity around WHO the business is targeting, it’s vital that the business is then able to differentiate itself in the eyes of the customer through a compelling set of USP’s (unique selling propositions) and wherever possible a strong service-led GUARANTEE as well.

The most successful entrepreneurs know only too well that in order to build the trust and confidence of the buyer the key points of differentiation simply have to really matter to the customer in order to CONVERT them and more importantly RETAIN them in order to create a sustainable competitive advantage over their competition.

Sales Process 

Alongside a winning marketing plan invariably sits a great SALES PROCESS that is designed to qualify and progress prospects quickly and efficiently through to a sale. Each step of the process should be designed to have a clear set of objectives and a pre-determined set of outcomes.

The challenge many businesses have with this approach is that business owners and sales teams alike tend to be overly keen to progress prospects to the next stage of the process that they rarely qualify the prospects properly. This in turn ultimately leads to a situation of false hope and ultimate disappointment with the end result.

Consequently, the most successful businesses see the sales process as more of a  disqualification process by focusing their efforts solely on those that are most likely to buy and those that most closely match the organisation’s ideal customers. In adopting this approach consistently it is those same organizations that ultimately realise the biggest and most profitable sales month after month, year after year.

Fanatical Prospecting

Sadly many organisations simply never realise their true potential. 

The number one reason businesses fail to reach their sales targets is invariably because their pipeline is empty and the heart of this problem is a failure to prospect for the right customers consistently.

Successful entrepreneurs and eventually their teams know that in order to not underperform they need to develop the tools and techniques to fill their pipeline with high quality leads consistently. They recognise the importance of learning how to deal with resistance and objections, how to gain more appointments, start more sales conversations and ultimately convert prospects in order to grow their revenues fast.

Want more great content like this? Check out our latest eBook today!

Download a free copy of our eBook “Why So Many Businesses & Ambitious Entrepreneurs Fail to Achieve Their True Potential” today!

It’s packed full of practical and easy to implement strategies that will help you “Avoid the Pitfalls” and drive your business to the next level!

Whilst many entrepreneurs don’t hail from a sales background these are vital skills that any successful entrepreneur needs to learn. More importantly, contrary to popular belief, with the right amount of application and focus they are relatively simple skills to learn.

By investing in our Online Growth Accelerator Membership Programme entrepreneurs not only learn how to build a winning marketing plan but also the skills to create a winning sales function within their business that delivers a consistent pipeline of target market customers.

Members of the Online Growth Accelerator Membership Programme have access to exactly the same tools that members of our successful One to One and Group Coaching programmes enjoy. They benefit from access to our top executive coaches to help with any specific challenges that they might have whilst equally enjoying the benefits of being able to learn at a pace that suits them best whilst in their own environment too.

For many entrepreneurs, particularly start-up and early stage entrepreneurs the two biggest challenges are often that of time and disposable income.

With this in mind, if our One to One or Group Programmes are too big a commitment right now, then our Online Growth Accelerator Membership Programme is the ideal place to start. 

Why Not try Our

Milestone Survey?

Understand what stage your business is currently at, and get a bespoke report that will help you take it to the next level!

As businesses grow, they invariably face some very specific challenges. Understanding how best to address them, in what order, whilst also identifying the opportunities associated with these challenges is a critical part of unlocking your business’ true potential.


Our team of award-winning business coaches and growth experts have compiled a comprehensive set of online workshops that are divided into 6 core modules. Each of these modules contains a number of highly focused 45min-1hr workshops (20 in total) and supporting materials to help you grow your knowledge whilst implementing simple, practical steps that are designed to allow you to build your business at a pace and at a time to suit you best. 

The workshops specifically cover the following topics;

Setting Your Future* Unlocking Entrepreneurial Potential
* Mapping Your Future Success
* What’s Your Why?
* Building a Winning Mindset
* Self Mastery
* The Entrepreneurial Ladder
Generating Cashflow* Money Making Strategies
* Financial Planning
* Creating Your Business Dashboard
Streetwise Marketing* Creating a Targeted Marketing Plan
* Unique Selling Proposition
* Building Your Marketing Campaign
* Digital Marketing
* Ladder of Loyalty
Sales Made Simple* The Language of Sales
* Sales Mastery
Team Building and Leadership* Delegation Mastery
* Building a Winning Team
* 10 top tips on leadership
Systems and Leverage* Leverage

Similar to our CIPD Accredited Group Coaching Programmes, you’ll gain exclusive access to the same materials but with our DIY model you are able to consume the learning at your own pace, at any time, from anywhere whilst also being able to revisit modules you’ve already viewed as many times as you like within the life of your membership.

Added Bonus

As an added bonus, you will be able to access one of our coaching team twice a month in an online, live Q&A session with other like minded business owners. In these live sessions, you’ll get the opportunity to ask our coaches your questions so you are able to progress your learning & achieve the results you are striving for. 

When working through the course you can either work on one section at a time, and ask your coach the questions as and when they arise, or work through multiple modules and save up your questions. Either way, the DIY nature of online membership means you can run at the pace that suits you best. 

With the online membership, you can start taking action immediately consuming the business education materials we’ve developed to start making changes right now. As soon as you’ve purchased your course you’ll be given a unique access code and you can start straight away. 

Your next step is simple. Simply Click Here to purchase your online membership and start learning how to build the business you always dreamed of. 

The biggest failure in business is without a doubt the failure to take action. 

The old adage of  positive thinking without positive action leads to positively nothing!  is sadly a recurring theme across the majority of businesses.

You now know you have a choice; it’s either One to One, Group or Online. To get started, book your free discovery call here – whether you choose to work with us or not, you’ll get some great value! 

Having a call with us will help give you clarity about the options available as well as exploring where your business is headed. 

If you are still unsure and want to know a little more then – the best way to approach this is to book a free call with one of our coaching team where we can talk through your business situation and what you are looking to achieve. We can then explore which option is best for you and your business.

If you’re unsure what the right solution for you and your business is then simply BOOK A FREE CALL with one of our growth experts on (0)1793 239542  or email us today at [email protected] 

Remember, your only failure is to take no action at all. 

Book A Call

Why not get in touch with the team today? We’d love to hear from you!

We’re truly passionate about supporting business owners like you overcome your challenges and unlock the true potential of your business. If you’re looking to drive your business forward, get in touch today!

We hope that you found this 4 part mini series useful and informative. DON’T MISS our next blog where we begin to explore the secrets to unlocking the RESULTS that you’ve always strived for.

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