Building A Consistent & Profitable Customer Base

From the outset of every entrepreneur’s journey, the challenge of consistently winning profitable customers is paramount. At the heart of every successful business is an ability to consistently generate the required level of target market leads and more importantly convert them into profitable and loyal customers in line with a business’ growth targets.

Whilst this sounds both simple and obvious, in practice, this is undoubtedly one of the areas that early stage businesses, in particular, find most difficult to establish. 

Successful entrepreneurs know how to develop effective strategies to generate a consistent supply of target market leads, convert them efficiently and effectively to build a customer base that simply continues to grow and grow at ever increasing rates. 

They equally understand the importance of segmenting their potential customer base and focusing their efforts on the most valuable opportunities in order to drive repeat business, increase the lifetime value of their customers and ultimately drive profits.

Differentiation

Having built a targeted marketing plan that includes real clarity and specificity around WHO the business is targeting, it’s vital that the business is then able to differentiate itself in the eyes of the customer through a compelling set of USP’s (unique selling propositions) and wherever possible a strong service-led GUARANTEE as well.

The most successful entrepreneurs know only too well that in order to build the trust and confidence of the buyer the key points of differentiation simply have to really matter to the customer in order to CONVERT them and more importantly RETAIN them in order to create a sustainable competitive advantage over their competition.

Sales Process 

Alongside a winning marketing plan invariably sits a great SALES PROCESS that is designed to qualify and progress prospects quickly and efficiently through to a sale. Each step of the process should be designed to have a clear set of objectives and a pre-determined set of outcomes.

The challenge many businesses have with this approach is that business owners and sales teams alike tend to be overly keen to progress prospects to the next stage of the process that they rarely qualify the prospects properly. This in turn ultimately leads to a situation of false hope and ultimate disappointment with the end result.

Consequently, the most successful businesses see the sales process as more of a  disqualification process by focusing their efforts solely on those that are most likely to buy and those that most closely match the organisation’s ideal customers. In adopting this approach consistently it is those same organizations that ultimately realise the biggest and most profitable sales month after month, year after year.

Fanatical Prospecting

Sadly many organisations simply never realise their true potential. 

The number one reason businesses fail to reach their sales targets is invariably because their pipeline is empty and the heart of this problem is a failure to prospect for the right  customers consistently.

Successful entrepreneurs and eventually their teams know that in order to not underperform they need to develop the tools and techniques to fill their pipeline with high quality leads consistently. They recognise the importance of learning how to deal with resistance and objections, how to gain more appointments, start more sales conversations and ultimately convert prospects in order to grow their revenues fast.

Whilst many entrepreneurs don’t hail from a sales background these are vital skills that any successful entrepreneur needs to learn. More importantly, contrary to popular belief, with the right amount of application and focus they are relatively simple skills to learn.

By investing in our Online Growth Accelerator Membership Programme entrepreneurs not only learn how to build a winning marketing plan but also the skills to create a winning sales function within their business that delivers a consistent pipeline of target market customers.

Members of the Online Growth Accelerator Membership Programme have access to exactly the same tools that members of our successful One to One and Group Coaching programmes enjoy. They benefit from access to our top executive coaches to help with any specific challenges that they might have whilst equally enjoying the benefits of being able to learn at a pace that suits them best whilst in their own environment too.

In today’s increasingly competitive business landscape, navigating the start-up and survival phases is without a doubt one of the most challenging periods for entrepreneurs.

Without a doubt, many entrepreneurs who have managed to navigate these tricky early phases credit their success to investing in both themselves and their business to minimise the stresses and strains associated with these early struggles.

Many entrepreneurs struggle and incur the cost of avoidable mistakes before seeking help whilst only a select few recognise the benefits of avoiding the pitfalls from the outset.

With the increasing availability and accessibility of high quality e-learning content today there really isn’t any need for entrepreneurs to struggle. By tapping into expert online advice from experienced entrepreneurs the old excuses such as;

•  I would if I had more time  
•  I will when I’ve just done X…. 

simply shouldn’t need to apply anymore. 

The feelings of chaos, anxiety, frustration and overwhelm are all avoidable for the entrepreneur who is committed to learning how to develop the appropriate STRATEGY, STRUCTURE & SYSTEMS for their business alongside the necessary MANAGEMENT & LEADERSHIP skills.

By making a firm commitment to e-learning, entrepreneurs that are struggling for time and/or resources can benefit from a flexible, fully-supported, cost-effective learning programme based on world-class learning materials that is accessible anytime from anywhere.

Whether you’re just at the start of your entrepreneurial journey or have been struggling for a while to really establish your business the benefits of a dedicated e-learning programme are significant.

For many entrepreneurs, it’s unquestionably the best investment decision they ever made.

By investing in yourself and your business you’ll learn how to create a  profitable commercial enterprise that can, should you choose it, work without you.

From Robert Kiyosaki’s model highlighted below, you’ll learn how to successfully navigate from being an employee to becoming self-employed before truly establishing a business that works for you. Having created a business that is able to grow and deliver you all the rewards that you ever dreamed of you’ll learn how to leverage the business’ financial resources to ultimately become the  Investor where the money is literally working for you.

The tangible benefits of investing in yourself and your business through our online membership programme are unquestionably the knowledge, tools & techniques to build;

• A profitable commercial enterprise with a clear sense of direction & purpose
• A sustainable competitive advantage over your competition
• A consistent pipeline of profitable & loyal customers
• A systemised business that’s able to grow efficiently and effectively
• A business that no longer controls you!

If you’ve already decided that NOW’s the right time for you to avoid the pitfalls and invest in your self-development then our Online Growth Accelerator Membership Programme will definitely be right for you. 

In addition to a world-class e-learning platform, you’ll get exclusive access to all of the tools that our successful One to One and Group Coaching clients benefit from PLUS regular access to our top coaches through our regular online forums/webinars.

As an entrepreneur focused on Scaling Up or planning for an exit that maximises your returns from all those years of hard work One to one business Coaching is unquestionably the FASTEST and most PROFITABLE INVESTMENT choice.

However, don’t just listen to us. Look at what some of those other successful business owners have to say about how we’ve helped them…….

We hope that you’ve enjoyed this current series all about the importance of entrepreneurs at each and every stage of their entrepreneurial journey developing a real sense of where they should focus their time and resources in order to unlock the true potential of their businesses.

Don’t forget to let us know what you think and DON’T MISS our next blog