Strategic Planning

Client: Digital Marketing Agency

Programme: Group

Term: On-going

Key Challenges

Narrow client portfolio
Underdeveloped long term vision
Sales and marketing process – lead generation
Owner focus on key business areas

Key Results

• Clear, defined USP and guarantee

• Short, medium and long term vision and aims

• 30% increase in transaction values

• 46% increase in profitability
digital marketing mobile


Established in 2014, the business sought to provide clients with outstanding digital marketing expertise, taking advantage of the market shift towards content driven marketing.

Experiencing moderate success during its first years trading, the agency’s owner identified the time spent within the business delivering digital marketing services was preventing him from focusing on business-critical tasks that would help to drive growth further. First engagements with Chalkhill Blue came through local networking events. These engagements prompted joining the Profit Club programme.

“Chalkhill Blue stood out as very different Business Coaches – they understood and valued the work I do and were focused on finding ways to help me. It’s a blessing to have access to Chalkhill Blue – such minds that have helped drive my business forward.” (Founder)
team development coaching

The Solution

Chalkhill Blue worked with the business to implement tools & systems that would provide short, medium and long-term context to the task of owning and growing the business. These included:

• Developing a long-term vision and goals for the business over 12, 36 and 60-months – leading to establishing performance targets to achieve those goals.

• A defined sales process generating new leads to support the high volume of referrals and sales funnel.

• Advice to emphasise the importance of focusing on the development of the business – not just the delivery of the work.

• Developing a clear and defined USP and guarantee – articulating the benefits of agency.
Cashflow analysis

The Results

Chalkhill Blue’s support and guidance have provided the agency with a clear focus and vision for growth and development. Performance improvements include:

• 25% increase in monthly leads generated;
• 31% increase in leads converted;
• 30% increase in transaction values;
• 46% increase in profitability;
• 110% increase in client portfolio.

Client Testimonials

“insightful executive coaching which enabled our management team to understand each other better and work together more productively.”

Peter Teague

Chairman, UK Solidworks

“sharp business acumen, remarkable strategic agility and a genuine bias for action & getting things done”

Adrian Cojocaru

Managing Director, European Bank for Reconstruction and Development (EBRD)
“Chalkhill Blue are sharp, entrepreneurial and strategic. I would not hesitate in recommending them.”

Richard Breedon

Chief Executive, MEED.
“They instinctively understand the business of business. They have an uncanny ability to get to the heart of a problem and grasp detail. I would not hesitate in recommending them.”

Matt Dacey

Director, GTI Media
“Revenues have grown dramatically as has our overall profitability.”

Mark Blokland

Ridgeway Medispa
“bold, decisive and committed to getting the best possible solution.”

Suzanne Coleman

Golley Slater
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