Thinking BIG

Client: Specialist HR Consultancy

Programme: One-To-On

Term: On-going

Key Challenges

Lead generation
Lack of focused marketing strategy
Unrefined proposition & USP
Lack of clarity of target market

Key Results

• Clear proposition & ‘end-to-end’ USP developed

• Defined sales process implemented

• 300% increase in revenues

• 600% increase in client portfolio
Chalkhill Blue business growth notes


Initial contact with Chalkhill Blue came at a local business referral group in early 2016. First established in 2014, the specialist provider of Managed HR solutions had experienced success in developing strong identity and branding concepts but was struggling to identify leads and develop a consistent sales funnel.

Following initial discussions, the potential benefits of working with Chalkhill Blue were clear.

“I was struggling to generate leads and develop a focused marketing strategy to drive the business forward. I was initially impressed by Chalkhill Blue’s commercial background and achievements. They were able to take a balanced view of the business and identify exactly what was needed to drive it forward – I was inspired” (Owner).

Business Growth analysis

The Solution

Chalkhill Blue worked closely with the client to quickly implement the systems and working practices that would ensure the successful development of the business. These included:

• Developing a clear vision and 5-year plan which set out the short, medium and long term targets for the business and how they would be achieved.

• Establishing a formalised business structure and governance.

• Identifying target markets, developing a focused marketing plan and sales process driving lead generation and new business opportunities.

• Developing the service proposition and USP to provide an end-to-end experience and additional revenue streams.

• Test and measure on all activities to identify what was and wasn’t working well.

• One-2-one coaching ensuring focus and accountability to the business.

Client growth results

The Results

The impact of Chalkhill Blue’s support has been outstanding, with numerous gains made in the first 12-months: 

• 10% increase in lead conversions;
• 300% increase in revenues;
• 600% increase in the client portfolio.

Client Testimonials

“They instinctively understand the business of business. They have an uncanny ability to get to the heart of a problem and grasp detail. I would not hesitate in recommending them.”

Matt Dacey

Director, GTI Media
“Revenues have grown dramatically as has our overall profitability.”

Mark Blokland

Ridgeway Medispa
“bold, decisive and committed to getting the best possible solution.”

Suzanne Coleman

Golley Slater

“insightful executive coaching which enabled our management team to understand each other better and work together more productively.”

Peter Teague

Chairman, UK Solidworks

“sharp business acumen, remarkable strategic agility and a genuine bias for action & getting things done”

Adrian Cojocaru

Managing Director, European Bank for Reconstruction and Development (EBRD)
“Chalkhill Blue are sharp, entrepreneurial and strategic. I would not hesitate in recommending them.”

Richard Breedon

Chief Executive, MEED.
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