Business Education

Client: Print Lead Generation Franchise

Programme: Group Coaching

Term: On-going

Key Challenges

Operational capacity to meet growth
Lack of focus on key business areas due to operational commitments
Unrefined targeted marketing process

Key Results


• Improved operational management and service

• 51% increase in turnover

• 80% increase in client portfolio

• 10% increase in value per order
Franchise coaching agreement

Background


The North Wiltshire franchise was established in June 2014, providing local businesses and public sector organisations with lead generation through effective print marketing distribution across the region. The business experienced strong growth through its first 2-years (with turnover doubling in year 2) and the business was faced with the realisation that additional operational and business support was needed drive the franchise forward.

After meeting Chalkhill Blue’s through a local business referral group, the business’ owner joined the Profit Club Programme, progressing to Action Club, 12-months later.

“I had a One-2-One meeting with Chris and found him very calm but incredibly focused. He didn’t ‘beat around the bush’ and was able to quickly identify how and where my business and I could benefit from additional support.” (Franchise Owner)
Team development

Solution


Through Profit Club and the benefit of Chalkhill Blue’s coaching programmes a 5-way business system was implemented to provide clarity and focus to the business in areas including:

• The company’s vision statement and USP which became clearly defined.

• Establishing a clear understanding of the business from sales and marketing and operational performance, to financial management.

• Identification of target markets and market specific research informing and refining the sales and marketing process to drive conversions.

• Identifying the need to employ operational management support allowing greater focus on sales and marketing – working on the business.
Client satisfaction results

Results


The coaching programmes have led to performance improvements across the business including:

• 51% increase in turnover;
• 80% increase in client portfolio;
• 10% increase in value per order;
• Improvements in operational efficiency driving improved customer service and subsequently, a significant increase in repeat business;
• Increase in profitability per order through increased drop volume;

Client Testimonials

“sharp business acumen, remarkable strategic agility and a genuine bias for action & getting things done”

Adrian Cojocaru

Managing Director, European Bank for Reconstruction and Development (EBRD)
“Chalkhill Blue are sharp, entrepreneurial and strategic. I would not hesitate in recommending them.”

Richard Breedon

Chief Executive, MEED.
“They instinctively understand the business of business. They have an uncanny ability to get to the heart of a problem and grasp detail. I would not hesitate in recommending them.”

Matt Dacey

Director, GTI Media
“Revenues have grown dramatically as has our overall profitability.”

Mark Blokland

Ridgeway Medispa
“bold, decisive and committed to getting the best possible solution.”

Suzanne Coleman

Golley Slater
“insightful business coaching which enabled our management team to understand each other better and work together more productively.”

Peter Teague

Chairman, UK Solidworks
Take Your Business from Good to Great

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