Common Problems
Where a business does not have a clearly defined set of values and a clearly defined culture the organisation invariably recruits employees that simply don’t fit and what subsequently happens is that employees fill the vacuum by bringing their own values and culture.
This invariably leads to a lack of unity and people pulling in different directions. It subsequently undermines decision making, reduces employee engagement, increases levels of staff turnover all of which impact negatively on a business’ results and growth potential.
Whilst research by Deloitte, indicates that 94% of executives and 88% of employees believe a distinct corporate culture is important to a business’ success some 85% of employees claim to not be engaged with their employer.
The importance of shared corporate values and the culture they engender cannot be overstated. Today’s most successful companies know that to attract and retain both employees and clients, they must define and instill values that make their organisations not merely good, but great.
A positive culture with shared values fosters loyalty. When employees feel they’re being treated right, they’re far more likely perform and go the extra mile for the organisation. And when customers are happy with a company’s values and its way of dealing with them, they keep coming back.
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